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Keywords

How to choose keywords

Keyword prominence

SEO

The factors that play a role in
your web site's ranking

Optimised web-design

Content layering

Search engines strategies

Optimized body description

Content is king

Invisible text

Comment tag optimisation

Meta tag optimization

Title tag optimisation

Hyperlink
URL tag optimisation

Alt tag optimisation

Getting your
PDF indexed

Alternative traffic
promotion techniques

Copywriting

Home page
design tips

Creating effective
body descriptions

Writing content:
focus on your target audience!

Content is king

Writing a business
website homepage

Actractive web page titles

Links

Linking tips

Linking strategies

Trading links

Link popularity development

Website's linking architecture

Automated linking software

16 rules for a good
link exchange request

Pay per click

 

Pay-per-click:
how to increase the
click-through-rate

Pay-per-click: PPC strategies

SEO versus PPC

Pay-per-click: PPC campaigns

Pay-per-click: Landing pages (1)

Pay-per-click: Landing pages (2)

Pay-per-click: PPC management

Pay-per-click search engines list

Pay-per-click:
how to avoid click fraud

How to improve effectiveness in PPC

Pay-per-click:
How to chose keywords

Pay-per-click:
Google AdWords

Pay-per-click:
Google AdWords account structure

Pay-per-click:
Yahoo Search Marketing (SM)

Yahoo SM versus
Google AdWords

Domain names

Domain name strategies

Domain registration rules

Country top domain level - TDL

Semantic Technologies

CIRCA technology:
applied semantics to search engines

Latent semantic indexing (LSI)

Block-level link analysis

Email Marketing

Real simple syndication (RSS)

Google

Google "jagger" update

Google quality score

Google "link" command

Google's ranking algorithm
part 1/4

Google's ranking algorithm
part 2/4

Google's ranking algorithm
part 3/4

Google's ranking algorithm
part 4/4

Google's original patent:
how Google works

Google's page rank

Google's sandbox:
delayed inclusion of new websites

Google's penalties:
getting penalized

Google's sitemap service

Google's search page

search engines

How search engines evaluate relevancy when ranking search results

How to be informed when a search
engine spider visits your site

How to instruct spiders with head-tags

How to prevent duplicate content

How search engines work

Australian search engines list

World major search engine list

Web searchers' behaviour:
shocking web users' statistics

Listing expectations:
how much better is ranking
No. 1 versus No. 10?

web marketing

Online media planning

Seven reasons why customers don't buy

The 7 most common marketing mistakes

12 ways to exceed your client's expectations every time!

Market reseach for new online business

How to set up your best customer profile

Web Marketing Plan

12 tips to build a new SEO Career

How to market your website:
five keys to web site marketing success

How to market your website:
the five web marketing laws

How to market your website:
miscellaneous marketing strategies

How to market your website: a mixed marketing media approach

miscellaneous

Site defacements

Link in a new window

Are you cross-browser compatible?
Learn how to do it

Javascript to let visitors
bookmark your website

Why your web pages don't
load fast enough

Javascript to open a
link in a new window

Hexadecimal

Hexadecimal color codes

Decimal RGB color codes


Site Defacements

A valid fear every webmaster faces is the defacement of their site. According to the Computer Security Institute (CSI), 2005 Computer Crime and Security Survey, web site defacements are the fastest-growing area of incident. A check of Zone-H.org seems to validate the finding with a display of over 750 sites defacement for a single date (8/15/2005).

To address defacements, it is first important to understand how defacements occur and what can be done to prevent them. Generally, sites can be vulnerable due to undisclosed vulnerabilities in vendor software, a missing security patch, misconfiguration, and/or bad site programming. Any of these vulnerabilities could permit an attacker to gain access that would allow defacement.

While not much can be done concerning undisclosed vendor vulnerabilities, the other causes are correctable. When vendor security patches are released, install them quickly. When patches are released, many attackers are reverse engineering the patch to discover the vulnerability being addressed. It is not uncommon to find exploit code published on the internet within 48 hours of a patch’s release.

Verify your server and site configurations.

Specific areas of concern are normally FTP upload rights, site publishing rights, server login privileges, open ports and passwords. Delete or seriously restrict the ability of people to anonymously upload files. Check for the use of default passwords and for ones that can be easily guessed.

Double check your systems open ports and the publishing rights of your web server software. Numerous companies offer free products or free initial vulnerability scans that can confirm your system settings. Using the search engine term “free vulnerability scanning” will yield dozens of companies and products.

Check your site code to verify errors and unintended data are being dealt with correctly. Regardless of what a visitor does, input should be validated and all errors should return a graceful message.

A few areas to check: are your pages vulnerable to buffer overruns due to incorrect data being entered; are your pages vulnerable to SQL or scripting code injection; does your error messages reveal sensitive information such as connection strings, passwords, or system information?

Establish a schedule and process to monitor system changes, configurations, and code. While researching this article, I noticed a Zone-H posting that a Microsoft United Kingdom site was defaced.

While the attacker did not publish how the attack was executed, it is safe to assume configuration played a large role. Software features change with each patch applied, mistakes happen and code changes.

The CSI report points out that the dollar losses caused by web site defacements are actually very low in relation to losses suffered by viruses and the theft of proprietary information.

The report goes on to state that “losses (such as the lost future sales due to negative media coverage following a breach)” were not largely represented in the cost figures. I believe that most victims of site defacements will agree that embarrassment far outweighs the dollar loss suffered.

When considering defacement strategies, web site monitoring services should also be considered. Many monitoring services offer the ability to check for the existence of keywords or page changes. While monitoring services will not prevent defacements, site monitoring will at least alert you of the event. Hopefully, before you suffer negative media coverage.

About the Author: Lew Newlin -http://www.siterecon.com

From Sydney to Perth Adrenalyn have provided successful search engine optimization for SME companies. Our SEO solutions have created outstanding brand promotion, web site traffic and sales.

You'll not only receive top rankings but with our brand development partner, you can have the best online branding possible.

Call us NOW! P: +61 (0)2 9016 3850 E: info@adrenalyn.com.au