Should you use PPC or SEO to market your web site?

Natural SEO vs. PPC Advertising

According to the results of the iProspect Outsourced SEO Metrics & ROI Study (PDF link), 35% of the surveyed organizations that promote their web sites with natural search engine optimization (SEO) and pay per click advertising recognize a higher return from SEO.

 

This compares to just 11% of marketers who report that PPC ads produce higher ROI. That means that three times as many webmasters who can measure the ROI of each method recognize a higher ROI from natural SEO than from PPC advertising.

So, which one should you use?

The study confirms that you shouldn't focus on paid search engine advertising. While pay per click can be a good addition to your normal web site promotion activities, you'll receive a better return on investment (ROI) with natural search engine optimization.

Many webmasters that are new to web site promotion choose only pay per click advertising.

Optimizing your web pages for natural search engine results involves a lot more work but in the long term, you'll receive a much better return on investment with natural search engine optimization.

The numbers speak for themselves.

 

From Sydney to Perth Adrenalyn have provided successful search engine optimization for SME companies. Our SEO solutions have created outstanding brand promotion, web site traffic and sales. You'll not only receive top rankings but with our brand development partner, you can have the best online branding possible.

Call us NOW! P: +61 (0)2 9016 3850 E: info@adrenalyn.com.au