Search engine strategies

Spiders/Crawlers need to scan the content of your web pages in order to index them. Here you'll find all you need to know about how and where to submit your pages. Also, some simple rules you should never forget in order to get a successful submission.

Contents:

Search Engine Strategies

	1. Develop Several Pages Focused on Particular Keywords
	2. Submit Webpage URL to Search Engines
	3.Compare your Keyphrases with Top Ranking Sites
	4. Submit Your Site to Key Directories

	A.The Open Directory Project
	B. The Directory Based Engines
	C.The Yahoo! Directory
	D.Express Submitting

5. Submit your Site to Specialized Directories

A. Business Directories

6. Submit your Site to Industry Sites

A.Trade Associations

	7. The Out-of-the-way Page
	8.Check out Ken Evoy's Free SiteSell Value Exchange
	9.Write Articles for Others to Use in Their Newsletters

1. Develop Several Pages Focused on Particular Keywords

SEO specialists don't recommend using doorway or gateway pages any more, since nearly duplicate webpages might penalize you. Rather, develop several webpages on your site, each of which is focused on a different keyword or keyphrase.

For example, instead of listing all your services on a single webpage, try developing a separate webpage for each. These pages will rank higher for their keywords since they contain targeted rather than general content.

2. Submit Webpage URL to Search Engines

Next, submit your page to the important Web search engines that robotically index the Web. Look for a link on the search engine for "Add Your URL."

In Australia

See the Search Engines List page with related Submitting Page URLs

In the US

In the US, the most important are: Google, Inktomi, Alta Vista, and Tehoma. They feed search content to the other main search engines and portal sites. See the list and URLs of the Main Search Engines

In Europe

For Europe and other areas you'll want to submit to regional search engines. It's a waste of money to pay someone to submit your site to hundreds of search engines.

FFA

Avoid registering with FFA (Free for all pages) and other link farms. They don't work well, bring you lots of spam e-mails, and could cause you to be penalized by the search engines. We'll talk about submitting to directories under "Linking Strategies" below.

3. Compare your Keyphrases with Top Ranking Sites Keyphrases

Now fine-tune either your content pages or your keyphrases and keywords, and perhaps your home page, by making minor adjustments to help them rank high. Software such as WebPosition Gold 2 allows you to check your current ranking and compare your webpages against your top keyword competitors.

You can do this yourself with WebPosition Gold 2, but many small businesses outsource search engine positioning because of the considerable time investment it requires.

4. Submit Your Site to Key Directories

A. The Open Directory Project

Be sure to list your site in the free Open Directory Project (www.dmoz.com), overseen by human editors. This hierarchical directory provides content feeds to all the major search engines. Plus it provides a link to your site from an information hub that Google deems important.

B.The Directory Based Engines

There are some sites to which we recommend you submit manually such as Yahoo, Open Directory, Looksmart, and others. These are directory based engines which normally require only a single submission, a single time. Most require you to navigate their site to find the best categories for listing your site from among thousands of choices. This step is best done manually rather than having an automated program guess or give you a restricted view of these categories and their content.

A single good listing on Looksmart or Open Directory, for example, can gain you top rankings on dozens of major search engines since the listings are "syndicated" for use on other sites. Since these submissions will have such a great influence over the rankings and traffic you will receive for years to come, it is critical you perform the submission properly the first time. Getting a directory engine to change your listing later can be difficult to impossible.

C. The Yahoo! Directory

Yahoo! Directory is another important directory to be listed in, though their search results recently haven't been featuring their own directory as prominently. Real humans will read (and too often, pare down) your 200-character sentence, so be very careful and follow their instructions.

D. Express Submitting

Use somewhat less than the maximum number of characters allowable, so you don't have wordy text that will tempt the Yahoo! editor to begin chopping. Business sites now require a A$495 annual recurring fee for Yahoo! Express and A$61.80 monthly for Altavista to have your site considered for inclusion within seven business days. Other directories to consider might be About.com and Business.com.

5. Submit your Site to Specialized Directories

A. Business Directories

You may find some directories focused on particular industries, such as education or finance. Be sure to register with these.

6. Submit your Site to Industry Sites

A. Trade Associations

You probably belong to various trade associations that feature member sites. Ask for a link. Even if you have to pay something for a link, it may bring you the kind of targeted traffic from an info hub that you need.

Beware of directories that solicit you for "upgraded listings." Unless a directory is widely used in your field, your premium ad won't help. Marginal directories come and go very quickly, making it hard to keep up. Don't spend time here trying to be exhaustive.

7. The Out-of-the-way Page

Develop an out-of-the way page where you put links to other sites. Use Pop up windows so you don't send people out the back door as fast as you bring them in the front door. Your best results will be from sites that get a similar amount of traffic to your site. High-traffic site webmasters are too busy to answer your requests for a link, and don't have anything to gain. Look for smaller sites that may have linking pages.

8. Check out Ken Evoy's free SiteSell Value Exchange

(1) It registers your site as one that is willing to exchange links with other sites that have a similar theme/topic content

(2) It searches for sites with similar topical content (http://sales.sitesell.com/value-exchange/).

9. Write Articles for Others to Use in their Newsletters

You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective "Viral Marketing" approach that can produce hundreds of links to your site over time.

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Search engine strategies

Search Engine Strategies

1. Develop Several Pages Focused on Particular Keywords

2. Submit Webpage URL to Search Engines

3. Compare your Keyphrases with Top Ranking Sites Keyphrases

4. Submit Your Site to Key Directories

A. The Open Directory Project

B.The Directory Based Engines

C. The Yahoo! Directory

D. Express Submitting

5. Submit your Site to Specialized Directories

A. Business Directories

6. Submit your Site to Industry Sites

A. Trade Associations

7. The Out-of-the-way Page

8. Check out Ken Evoy's free SiteSell Value Exchange

9. Write Articles for Others to Use in their Newsletters