--------------
Keywords
SEO
The factors that play a role in your web site's ranking
Hyperlink
URL tag optimisation
Alternative traffic promotion techniques
Copywriting
Creating effective body descriptions
Writing content: focus on your target audience!
Writing a
business
website homepage
Links
Website's linking architecture
16 rules for a good link exchange request
Pay per click
Pay-per-click: How to increase the
click-through-rate
Pay-per-click search engines list
Pay-per-click:
how to avoid click fraud
How to improve effectiveness in PPC
Pay-per-click:
How to chose keywords
Pay-per-click: Google AdWords account structure
Pay-per-click: Yahoo Search Marketing (SM)
Domain names
Content
spidering
CIRCA technology: applied semantics to search engines
Latent semantic indexing (LSI)
Google's ranking algorithm
part 1/4
Google's ranking algorithm
part 2/4
Google's ranking algorithm
part 3/4
Google's ranking algorithm
part 4/4
Google's
original
patent:
how Google
works
Google's sandbox: delayed inclusion of new websites
Google's penalties: getting penalized
search engines
How search engines evaluate relevancy when ranking search results
How to be informed when a search engine spider visits your site
How to instruct
spiders by means
of the head-tag
How to prevent
duplicate content
Australian search engines list
World major search engine list
Web searchers' behaviour: shocking web users' statistics
Listing expectations: how much better is ranking No. 1 versus No. 10?
web marketing
Seven reasons
why customers
don't buy
12 ways to exceed your client's expectations every time!
Market reseach for new online business
How to set up your best customer profile
12 tips to build
a new SEO
Career
How to market your website: five keys to web site marketing success
How to market your website: the five web marketing laws
How to market your website: miscellaneous marketing strategies
How to market your website: a mixed marketing media approach
miscellaneous
Are you cross-browser compatible? Learn how to do it
Javascript to let visitors bookmark your website
Why your web pages don't load fast enough
Javascript to open a link in a new window
Pay-per-click advertising has become extremely popular because it charges you when you actually get visitors. The way they work is that you tell the search engine how much you are willing to pay per visitor. It could be 1 cent, it could be $2.00, whatever. Your site is then listed, and you are only charged each time someone actually clicks on your link or ad, and visits your site.
Pay-per-click advertising has become so popular that there are literally hundreds of opportunities out there to advertise your site in this way. We have tested and tried a few of them, and what we've done for you below is a quick summary of the top 7 pay-per-click search engines so that you can compare them.
We hope that the table below gives you some basic pointers as to which ones might be appropriate for you.
| Search Engine | Opening Balance Required |
Minimum Bid Required per click |
Notes |
| Google Adwords | $5.00 Account fee | $0.10 Australian | Google Adwords is separate to their normal free listings. Once account is approved, listings are "live" within minutes. Can target specific countries. Has one of the largest advertising reaches. |
| Yahoo Search Marketing (former Overture) | US$50.00 | US$0.10 | Takes a few days for account to be approved. Takes a few days for all listings to be reviewed and approved before going "live". Results appear in many other engines, and therefore has one of the largest advertising reaches. Must spend US$20 per month. |
| Findwhat | US$25.00 | US$0.05 | Takes a few days for account to be approved. Takes a few days for all listings to be reviewed and approved before going "live". Has quite a good reach, and keywords are generally a bit cheaper than the major two engines above. |
| Kanoodle | US$50.00 | US$0.05 | Takes a few days for account to be approved. Takes a few days for all listings to be reviewed and approved before going "live". Has quite a good reach, and keywords are generally a bit cheaper than the major two engines above. |
| GoClick | US$10.00 | US$0.01 | A cheaper alternative, although hasn't got the reach of other engines. Bids start as low as 1 cent, and listings go live almost instantly. |
| 7-Search | US$25.00 | US$0.01 | A cheaper alternative, although hasn't got the reach of other engines. Bids start as low as 1 cent, and listings go live almost instantly. |
| Xuppa | $US25.00 | US$0.01 | A cheaper alternative, although hasn't got the reach of other engines. Bids start as low as 1 cent, and listings go live almost instantly. |
For more information please click the following links:
Home | Site Map | Contact Us | Price List | Webmaster | Company Profile | Add a Link
member