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Keywords
SEO
The factors that play a role in your web site's ranking
Hyperlink
URL tag optimisation
Alternative traffic promotion techniques
Copywriting
Creating effective body descriptions
Writing content: focus on your target audience!
Writing a
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website homepage
Links
Website's linking architecture
16 rules for a good link exchange request
Pay per click
Pay-per-click: How to increase the
click-through-rate
Pay-per-click search engines list
Pay-per-click:
how to avoid click fraud
How to improve effectiveness in PPC
Pay-per-click:
How to chose keywords
Pay-per-click: Google AdWords account structure
Pay-per-click: Yahoo Search Marketing (SM)
Domain names
Content
spidering
CIRCA technology: applied semantics to search engines
Latent semantic indexing (LSI)
Google's ranking algorithm
part 1/4
Google's ranking algorithm
part 2/4
Google's ranking algorithm
part 3/4
Google's ranking algorithm
part 4/4
Google's
original
patent:
how Google
works
Google's sandbox: delayed inclusion of new websites
Google's penalties: getting penalized
search engines
How search engines evaluate relevancy when ranking search results
How to be informed when a search engine spider visits your site
How to instruct
spiders by means
of the head-tag
How to prevent
duplicate content
Australian search engines list
World major search engine list
Web searchers' behaviour: shocking web users' statistics
Listing expectations: how much better is ranking No. 1 versus No. 10?
web marketing
Seven reasons
why customers
don't buy
12 ways to exceed your client's expectations every time!
Market reseach for new online business
How to set up your best customer profile
12 tips to build
a new SEO
Career
How to market your website: five keys to web site marketing success
How to market your website: the five web marketing laws
How to market your website: miscellaneous marketing strategies
How to market your website: a mixed marketing media approach
miscellaneous
Are you cross-browser compatible? Learn how to do it
Javascript to let visitors bookmark your website
Why your web pages don't load fast enough
Javascript to open a link in a new window
Running a pay per click campaign can quickly cost a lot of money if you don't know how to do it correctly. Many webmasters face the following situation:
Of course, that's not how it should work. If you create a pay per click campaign without planning it, changes are that you'll quickly lose a considerable amount of money.
There are a few basic things you should consider before starting a pay per click campaign.
1. Choose the right pay per click search engines
There are hundreds of pay per click search engines. Only a few of them are worth your time and money. Concentrate your efforts on the big pay per click search engines.
The smaller pay per click search engines don't get many visitors and chances are that their anti-click-fraud systems are not very sophisticated. A list of popular pay per click search engines can be found here.
2. Choose the right keywords
Do not bid for every keyword you can think of. You'll pay for every single click. Only bid for keywords that attract targeted visitors that are interested in what you have to offer. Of course, the keywords you choose for your pay per click campaign should often be used by web surfers.
For more information about keyword selection please check keyword tracking
3. Know how much you can pay for a click
Many webmasters don't know how much they can afford for a click. You must make sure that you get a positive return on investment. Otherwise, you're wasting your money.
For example, if you make a profit of $30 per sale and if you need 100 clicks to generate one sale, then you can pay a maximum of 30 cents per click if you don't want to lose money. Use this formula:
Profit per sale / clicks per sale = maximum cost per click
($30 / 100 = $0,30)
Although most web surfers prefer unpaid search engine results, pay per click search engines can be a good alternative if you quickly need targeted traffic.
Pay per click campaigns can bring you lots of sales but they are also very risky if you don't do it right.
Natural search engine results will bring targeted visitors to your web site without paying. You should use pay per click search engines only as a completion to your other search engine optimization activities.
For more information please click the following links:
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