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SEARCH ENGINE MARKETING!

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Keywords

How to choose keywords

Keyword prominence

SEO

The factors that play a role in
your web site's ranking

Optimised web-design

Content layering

Search engines strategies

Optimized body description

Content is king

Invisible text

Comment tag optimisation

Meta tag optimization

Title tag optimisation

Hyperlink
URL tag optimisation

Alt tag optimisation

Getting your
PDF indexed

Alternative traffic
promotion techniques

Copywriting

Home page
design tips

Creating effective
body descriptions

Writing content:
focus on your target audience!

Content is king

Writing a business
website homepage

Actractive web page titles

Links

Linking tips

Linking strategies

Trading links

Link popularity development

Website's linking architecture

Automated linking software

16 rules for a good
link exchange request

Pay per click

 

Pay-per-click:
how to increase the
click-through-rate

Pay-per-click: PPC strategies

SEO versus PPC

Pay-per-click: PPC campaigns

Pay-per-click: Landing pages (1)

Pay-per-click: Landing pages (2)

Pay-per-click: PPC management

Pay-per-click search engines list

Pay-per-click:
how to avoid click fraud

How to improve effectiveness in PPC

Pay-per-click:
How to chose keywords

Pay-per-click:
Google AdWords

Pay-per-click:
Google AdWords account structure

Pay-per-click:
Yahoo Search Marketing (SM)

Yahoo SM versus
Google AdWords

Domain names

Domain name strategies

Domain registration rules

Country top domain level - TDL

Semantic Technologies

CIRCA technology:
applied semantics to search engines

Latent semantic indexing (LSI)

Block-level link analysis

Email Marketing

Real simple syndication (RSS)

Google

Google "jagger" update

Google quality score

Google "link" command

Google's ranking algorithm
part 1/4

Google's ranking algorithm
part 2/4

Google's ranking algorithm
part 3/4

Google's ranking algorithm
part 4/4

Google's original patent:
how Google works

Google's page rank

Google's sandbox:
delayed inclusion of new websites

Google's penalties:
getting penalized

Google's sitemap service

Google's search page

search engines

How search engines evaluate relevancy when ranking search results

How to be informed when a search
engine spider visits your site

How to instruct spiders with head-tags

How to prevent duplicate content

How search engines work

Australian search engines list

World major search engine list

Web searchers' behaviour:
shocking web users' statistics

Listing expectations:
how much better is ranking
No. 1 versus No. 10?

web marketing

Online media planning

Seven reasons why customers don't buy

The 7 most common marketing mistakes

12 ways to exceed your client's expectations every time!

Market reseach for new online business

How to set up your best customer profile

Web Marketing Plan

12 tips to build a new SEO Career

How to market your website:
five keys to web site marketing success

How to market your website:
the five web marketing laws

How to market your website:
miscellaneous marketing strategies

How to market your website: a mixed marketing media approach

miscellaneous

Site defacements

Link in a new window

Are you cross-browser compatible?
Learn how to do it

Javascript to let visitors
bookmark your website

Why your web pages don't
load fast enough

Javascript to open a
link in a new window

Hexadecimal

Hexadecimal color codes

Decimal RGB color codes

Link Popularity Building:

Link Popularity is one of the most essential factor to reach a good ranking position. The more relevant sites point to your site, the higher you rank in search engine listing.

Link Popularity Building is the practice to exchance reciprocal links with similar relevant websites. This service is primary to any further step of search engine optimization

Here is how we work

We check top ranking websites among your most successful competitors, their links and the reason of their top listing, and we manage to emulate their performance. We search for complementary websites which are willing to exchange a reciprocal link

We create your link directory with several pages dedicated to specific keywords. We also create a 'Link-Info page' with a 'Link to Us Form' with instructions for adding a link and becoming a 'Link Partner'

We will sustain the optimisation with a number of high quality links from other websites with a consistent or similar theme (link popularity development). Those websites must deal with a similar theme and keywords. The link itself pointing to your website also must be optimized around the same keywords.

- Note: search engine "stop keywords" are not included (like "internet" or offensive words). "Generic keywords"also are not included too (travels, sport, science, etc)

Link Popularity Check: Many search engines rank your site based on the number of sites that link to yours. We'll tell you how many of those there are and suggest ways to improve your link popularity. Webmasters are contacted and requested to place a link to their client's web site.

Dead Link Check: We'll check your page for broken or dead links and give suggestions for fixing them.

For more detailed information see

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