Google PageRank (PR)

A Google employee even said that the PageRank meter was only for entertainment purposes. Many web sites with low PageRank have high rankings on Google.

What would happen if Google didn't display the PageRank information anymore?

If the PageRank information wasn't available anymore, webmasters wouldn't concentrate on a little green bar in their web browser but on more substantial factors.

For example, you could ask yourself the following questions if you want to optimize your web site:

Does my web site has enough content that is interesting to web surfers and search engines?
Is my web site linked to other web sites that have similar content that might be interesting to my web site visitors?
Do other web sites with related content link to my web site so that people who are interested in what I have to offer can find my web site?
Does the web page I want to trade links with offer interesting content (no matter what PageRank it might have)?

Ironically, that is exactly what Google expects from webmasters. On its official webmaster pages Google writes: "Make pages for users, not for search engines. [...] Would I do this if search engines didn't exist?".

What does this mean to your web site?

The PageRank of a web page shouldn't be the determining factor when optimizing your web site and choosing link partners. A link partner with a low PageRank that has a similar topic like your site will bring you much better visitors than an unrelated link partner with a high page rank.

If you see a good web site with good content that has a low PageRank you
should trade links with that site if that web site is useful for your
visitors. One day, that page might have a higher PageRank and it will still link back to you.

In addition, the PageRank you see in Google's toolbar is not the PageRank that Google uses for its algorithm. High Google rankings are the result of optimized web page content and good incoming links.

What does this mean to you?

It's very likely that the PageRank number that can be seen in the Google Toolbar is mainly a marketing instrument for Google that doesn't have much effect on the search results. Google seems to use an internal PageRank value for its ranking algorithm and a public PageRank value for the toolbar.

That would explain why many web pages with a high ranking on Google have a low (toolbar) PageRank.

When you want to trade links with another web site, don't look at the PageRank of that site. Instead, ask yourself: Is the web site related to your site? Would it make sense for web surfers if they linked to you and you linked to them? Could visitors of the other web site be interested in your site? If you find a web site that you would want to visit or your visitors would want to visit then link to it and ask for a link back to your site.

Just use common sense. If you like a page, chances are that other people also like that page, no matter what PageRank the Google toolbar displays.

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Google's PageRank:is the green PageRank bar really that important?

Google's PageRank:
is the green PageRank bar really that important?