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Keywords
SEO
The factors that play a role in your web site's ranking
Hyperlink
URL tag optimisation
Alternative traffic promotion techniques
Copywriting
Creating effective body descriptions
Writing content: focus on your target audience!
Writing a
business
website homepage
Links
Website's linking architecture
16 rules for a good link exchange request
Pay per click
Pay-per-click: How to increase the
click-through-rate
Pay-per-click search engines list
Pay-per-click:
how to avoid click fraud
How to improve effectiveness in PPC
Pay-per-click:
How to chose keywords
Pay-per-click: Google AdWords account structure
Pay-per-click: Yahoo Search Marketing (SM)
Domain names
Content
spidering
CIRCA technology: applied semantics to search engines
Latent semantic indexing (LSI)
Google's ranking algorithm
part 1/4
Google's ranking algorithm
part 2/4
Google's ranking algorithm
part 3/4
Google's ranking algorithm
part 4/4
Google's
original
patent:
how Google
works
Google's sandbox: delayed inclusion of new websites
Google's penalties: getting penalized
search engines
How search engines evaluate relevancy when ranking search results
How to be informed when a search engine spider visits your site
How to instruct
spiders by means
of the head-tag
How to prevent
duplicate content
Australian search engines list
World major search engine list
Web searchers' behaviour: shocking web users' statistics
Listing expectations: how much better is ranking No. 1 versus No. 10?
web marketing
Seven reasons
why customers
don't buy
12 ways to exceed your client's expectations every time!
Market reseach for new online business
How to set up your best customer profile
12 tips to build
a new SEO
Career
How to market your website: five keys to web site marketing success
How to market your website: the five web marketing laws
How to market your website: miscellaneous marketing strategies
How to market your website: a mixed marketing media approach
miscellaneous
Are you cross-browser compatible? Learn how to do it
Javascript to let visitors bookmark your website
Why your web pages don't load fast enough
Javascript to open a link in a new window
Many links are missing in Google's link search
Unfortunately, Google's link command is not as useful as it used to be. It doesn't show all pages that are linking to yours. Actually, Google shows only a small selection. Google's search results pages show only a sample of the links that point to a page, so this list is in no way indicative of the link structure utilized by Google to formulate a page's PageRank.
How to find potential link partners from your competitors
If a web site links to your competitors it may also link to yours, and in order to find these potential link partners you can use search engines.
If you want perform this search in Google DON'T use this Google's command
| link:www.mycompetitor.com |
Not so long ago Google was useful for getting a lot of back link information about a site. Recently Google's back link data is a lot less forthcoming and it now tends to show only a tiny percentage of the sites that are linking combined with a lot of internal link data.
to overcome this issue type the following in the search bar
| site to www.mycompetitor.com |
Type the singular (site) Don't use the plural (sites): you'd get less results
You might also get a few sites that just mention your web site URL without actually having a link. However, the results are still much better than the results of the standard Google link command.
Also Yahoo is a good portal to check for backlinks. To generate a list of linking web sites on Yahoo simply go to http://www.yahoo.com and type the following into the Yahoo search bar.
| linkdomain:www.mycompetitorwebsite.com |
This will deliver up to date link information as read by Yahoo. The only downside with the information is that one site may appear many times if it is giving multiple links.
PR 4 (PageRank) and higher? That used to be.
Many people think that Google's link command only returns links from web pages that have a PR of 4 or higher. That's not true.
Although many of the returned web pages have a PageRank of 4 and higher, Google doesn't show every web page with a PageRank of 4 or higher that links to you.
Google also often returns pages with a PageRank below 4. You can quickly verify this by visiting some of the returned pages.
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