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Keywords
SEO
The factors that play a role in your web site's ranking
Hyperlink
URL tag optimisation
Alternative traffic promotion techniques
Copywriting
Creating effective body descriptions
Writing content: focus on your target audience!
Writing a
business
website homepage
Links
Website's linking architecture
16 rules for a good link exchange request
Pay per click
Pay-per-click: How to increase the
click-through-rate
Pay-per-click search engines list
Pay-per-click:
how to avoid click fraud
How to improve effectiveness in PPC
Pay-per-click:
How to chose keywords
Pay-per-click: Google AdWords account structure
Pay-per-click: Yahoo Search Marketing (SM)
Domain names
Content
spidering
CIRCA technology: applied semantics to search engines
Latent semantic indexing (LSI)
Google's ranking algorithm
part 1/4
Google's ranking algorithm
part 2/4
Google's ranking algorithm
part 3/4
Google's ranking algorithm
part 4/4
Google's
original
patent:
how Google
works
Google's sandbox: delayed inclusion of new websites
Google's penalties: getting penalized
search engines
How search engines evaluate relevancy when ranking search results
How to be informed when a search engine spider visits your site
How to instruct
spiders by means
of the head-tag
How to prevent
duplicate content
Australian search engines list
World major search engine list
Web searchers' behaviour: shocking web users' statistics
Listing expectations: how much better is ranking No. 1 versus No. 10?
web marketing
Seven reasons
why customers
don't buy
12 ways to exceed your client's expectations every time!
Market reseach for new online business
How to set up your best customer profile
12 tips to build
a new SEO
Career
How to market your website: five keys to web site marketing success
How to market your website: the five web marketing laws
How to market your website: miscellaneous marketing strategies
How to market your website: a mixed marketing media approach
miscellaneous
Are you cross-browser compatible? Learn how to do it
Javascript to let visitors bookmark your website
Why your web pages don't load fast enough
Javascript to open a link in a new window
Google indexes many document types beyond HTML files such as Word (.doc) and Adobe Acrobat (.PDF) files. It's believed most Web marketers do not bother to optimize these file types. Since many of these 'relatively' uncommon file types tend to rank well in Google, we suspect that Google may be giving non-HTML file types a rankings boost.
Since most machines can now read PDF files from a browser, you might try creating some PDF files designed to achieve top rankings. Don't forget to include your Web site Url and other contact information in the document. Put important Keywords in the document name, Title, and headings. Logically, the words in larger font sizes in a PDF document may be considered more important by Google. If you experiment with this, let us know how it works for you!
1) Make sure your PDF contains text
2) Link to the PDF from several places
on your site
3) Decrease its file size as much as possible
since PDFs often load much slower than regular HTML. Consider converting your
PDFs to HTML to avoid losing impatient visitors
4) Name the PDF after your Keyword phrase
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