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Keywords
SEO
The factors that play a role in your web site's ranking
Hyperlink
URL tag optimisation
Alternative traffic promotion techniques
Copywriting
Creating effective body descriptions
Writing content: focus on your target audience!
Writing a
business
website homepage
Links
Website's linking architecture
16 rules for a good link exchange request
Pay per click
Pay-per-click: How to increase the
click-through-rate
Pay-per-click search engines list
Pay-per-click:
how to avoid click fraud
How to improve effectiveness in PPC
Pay-per-click:
How to chose keywords
Pay-per-click: Google AdWords account structure
Pay-per-click: Yahoo Search Marketing (SM)
Domain names
Content
spidering
CIRCA technology: applied semantics to search engines
Latent semantic indexing (LSI)
Google's ranking algorithm
part 1/4
Google's ranking algorithm
part 2/4
Google's ranking algorithm
part 3/4
Google's ranking algorithm
part 4/4
Google's
original
patent:
how Google
works
Google's sandbox: delayed inclusion of new websites
Google's penalties: getting penalized
search engines
How search engines evaluate relevancy when ranking search results
How to be informed when a search engine spider visits your site
How to instruct
spiders by means
of the head-tag
How to prevent
duplicate content
Australian search engines list
World major search engine list
Web searchers' behaviour: shocking web users' statistics
Listing expectations: how much better is ranking No. 1 versus No. 10?
web marketing
Seven reasons
why customers
don't buy
12 ways to exceed your client's expectations every time!
Market reseach for new online business
How to set up your best customer profile
12 tips to build
a new SEO
Career
How to market your website: five keys to web site marketing success
How to market your website: the five web marketing laws
How to market your website: miscellaneous marketing strategies
How to market your website: a mixed marketing media approach
miscellaneous
Are you cross-browser compatible? Learn how to do it
Javascript to let visitors bookmark your website
Why your web pages don't load fast enough
Javascript to open a link in a new window
In Australia a .COM.AU domain name can serve as a good URL for your business, however globally registering of a .COM is king! Depending on your market strategy, you may find it advantageous to register your International, as well as your Australian domain names.
| RULES INDEX | ||
| .com.au/.net.au | .au.com | .com/.biz/.net/.info/.org |
| .nz/.cn/.uk | .id.au | .org.au/ .asn.au |
To own a .com.au or .net.au you must be an Australian registered company, or business with a registered business number (ABN, BRN, BN).
The domain name you order should have a solid relationship to the business it represents.
For example:-
The Ford Motor Company would be reasonably entitled to own:-
www.fordmotorcompany.com.au
www.ford.com.au
www.mustang.com.au
www.henryford.com.au
These domain names are not restricted or regulated by .au Policy Rules. They are therefore policy free and anyone can register any domain name. If you own a company name, or a trademark, register an .au.com domain name to prevent anyone else registering that name.
To qualify for these domains your organisation must be a "non-commercial organisation". The domain name you register should have a solid relationship to the organisation to which it represents.
For example:-
The Salvation Army are reasonably entitled to own:-
www.salvationarmy.org.au
www.salvos.org.au
Especially designed for individuals, who reside in Australia. You may register ANY personal name by which you are known.
For example:-
John Howard would be reasonably entitled to own:-
www.john-howard.id.au
www.littlejohnny.id.au
www.theprimeminister.id.au
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