A well crafted link from a relevant site is valuable in the eyes of the search engine, which closely inspects links to determine rank. Find complementary websites and request a reciprocal link to your site (especially to your free service, if you offer one).

A. Request Reciprocal Links

Links to your site bring additional traffic that is quite worth the effort. Since Google and other major search engines consider the number of incoming links to your website ("Link Popularity") as an important factor in ranking, more links will help you rank higher in the search engines, too.

Not only the number of links to your web site is important but also the quality. Don't fall for services that offer 'thousands of instant links to your web site'. These links won't have any positve effect on your site. Only the right links will have a positive effect on your web site.

It's important that the links to your web site are related to your own web site and that these links have value to web surfers. Only high quality links will bring you targeted traffic and increase your search engine rankings.

Focus on your web site visitors. Search engines try to find web sites that are useful for web site visitors. If the linking structure of your web site indicates that it is a useful site, your site will get great search engine rankings as well as targeted traffic from your link partners.

B. How to find the administrative contact (the administrator) of the website

When you locate sites, send a personal e-mail to the administrative contact found in the Whois Directory (www.allwhois.com). If this is not enough, you can also perform Whois Lookup ( http://resellers.tucows.com/opensrs/whois) to obtain the owner's contact information and proceed to contact them directly. If e-mail doesn't get a response, try a phone call.

C. Automated Link Building Software

Two automated link building software programs stand out to help you to build these links: Zeus and Arelis4. This search for complementary sites, help you maintain a link directory, and manage reciprocal links.

When you locate sites, send a personal e-mail to the administrative contact. If e-mail doesn't get a response, try a phone call.

2. What Not to Do

However, some inbound links can be detrimental to a site's ranking. There is new evidence from the search engines that suggest, "free links", "link farms or "link pools" may be harmful to a site ranking.

For more detailed information go to Link Popularity

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